Before any of the more inspiring and creative aspects of this project could be started, this brownfield site required significant remediation work. When this was successfully completed, we could get to work, challenging the whole concept of corporate design and reinventing the customer experience.

The Williams Group, who commissioned the project and relocated their head office into the development, had the brief for a new and used BMW internal showrooms and workshop plus a standalone MINI showroom. The manufacturers loved elements of the final product, parts have now been adopted into their global brand templates.